Automate your WhatsApp Business responses with Make.com and WhatsAble Notifyer - perfect for handling website contacts, customer inquiries, and lead generation
Table of Contents
- Introduction
- What You'll Learn
- Prerequisites
- Understanding WhatsApp Auto-Replies
- Step 1: Setting Up WhatsAble Notifyer
- Step 2: Creating Your Make.com Scenario
- Step 3: Configuring the Incoming Message Trigger
- Step 4: Setting Up Your Auto-Reply Message
- Step 5: Adding Filters for Specific Messages
- Understanding Message Parameters
- Testing Your Automation
- Advanced Use Cases
- Best Practices
- Troubleshooting
Introduction
If you're running a business website and receiving contact requests through WhatsApp, you know how time-consuming it can be to respond to every message manually - especially when many inquiries are similar or use pre-filled messages from your contact forms.
In this guide, you'll learn how to create intelligent automatic replies on WhatsApp using Make.com (formerly Integromat) and WhatsAble's Notifyer system. This automation is perfect for businesses that want to acknowledge customer inquiries instantly while providing helpful information and next steps.
Why Automate WhatsApp Responses?
Immediate Response: Customers get instant acknowledgment, even outside business hours
Consistency: Every inquiry receives the same professional, helpful reply
Time Savings: Stop manually responding to repetitive questions
Better Customer Experience: Quick responses show you value their time
Lead Qualification: Automatically route different inquiries to appropriate responses
What You'll Learn
By the end of this tutorial, you'll be able to:
- Connect your WhatsApp Business account to Make.com via WhatsAble Notifyer
- Create automated response triggers for incoming messages
- Set up intelligent filters to respond only to specific messages
- Personalize auto-replies with customer names and message context
- Handle website contact form submissions automatically
- Build more complex automations using conversation data
Time Required: 15-20 minutes
Difficulty Level: Beginner-friendly
🎥 Watch the Complete Video Tutorial
Follow along with the video or use this written guide - both cover the same automation setup!
Prerequisites
Before starting, make sure you have:
Required Accounts
- WhatsApp Business Account - Get started at business.whatsapp.com
- WhatsAble Account - Sign up for Notifyer system access at whatsable.app
- Make.com Account - Free or paid plan works fine
Already Connected
- Your WhatsApp Business number connected to WhatsAble Notifyer
- Make.com workspace set up and ready
What You'll Need
- Your WhatsAble API key (we'll show you where to find it)
- A specific message or trigger you want to respond to
- Your prepared auto-reply message text
Understanding WhatsApp Auto-Replies
How It Works
The automation follows this simple flow:
- Customer sends message to your WhatsApp Business number
- WhatsAble receives the message and triggers your Make.com scenario
- Make.com checks if the message matches your filter criteria
- If it matches, Make.com sends your pre-written auto-reply
- Customer receives instant response with helpful information
When to Use Auto-Replies
Perfect For:
- Website contact form submissions that send WhatsApp messages
- Common questions that have standard answers
- Initial acknowledgment messages before human follow-up
- Out-of-office responses during specific hours
- Lead qualification with next-step instructions
Not Recommended For:
- Complex customer service issues requiring human judgment
- Highly personalized conversations
- Situations where context matters significantly
- Legal or sensitive inquiries
Step 1: Setting Up WhatsAble Notifyer
WhatsAble Notifyer is your bridge between WhatsApp Business API and Make.com. It handles all the technical complexity of the official WhatsApp Business API.
Connecting Your WhatsApp Business Account
If you haven't connected your WhatsApp Business account to WhatsAble yet:
- Log in to your WhatsAble dashboard
- Look for "Connect WhatsApp" button
- Click and authorize your WhatsApp Business number
- Complete the connection in step two
The connection happens instantly - no complicated Meta Business Manager setup required!
Getting Your API Key
Your API key is what allows Make.com to communicate with your WhatsApp account:
- In your WhatsAble dashboard, go to Settings
- Navigate to Developer section
- Find "API Keys"
- Copy your API key - you'll need it in the next step
Keep this key secure and don't share it publicly!
Step 2: Creating Your Make.com Scenario
Now let's build the actual automation in Make.com.
Starting Your Scenario
- Log in to Make.com
- Click "Create a new scenario"
- You'll see a blank canvas with a plus icon
Adding the WhatsAble Module
- Click the plus icon to add your first module
- Search for "WhatsAble" or "Notifyer"
- Select "NotifierSystem by WhatsAble"
- Choose "Watch Incoming Messages" as your trigger
This trigger will fire every time someone sends a message to your WhatsApp Business number.
Step 3: Configuring the Incoming Message Trigger
Connecting Your WhatsAble Account to Make.com
- Click "Add" next to the Connection field
- Give your connection a name like "WhatsAble Support Number"
- Paste your API key from Step 1
- Click Save
Your Make.com scenario is now connected to your WhatsApp Business account!
Understanding the Trigger
The "Watch Incoming Messages" trigger monitors your WhatsApp for new messages and provides valuable information about each message, including:
- Who sent the message (phone number and name)
- What they said (message content)
- When they sent it (timestamp)
- Previous conversation history
- Message type (text, image, audio, etc.)
Step 4: Setting Up Your Auto-Reply Message
Adding the Reply Module
- Click the plus icon after your trigger module
- Search for "WhatsAble" again
- Select "Send Message Without Template"
Why "Without Template"? When replying to an incoming message, you don't need a pre-approved WhatsApp template. You can send free-form text as a response.
Configuring Your Reply
Connection: Select your WhatsAble connection from Step 3
Recipient Number: Use the phone number from the incoming message trigger. Click in the field and select "Phone Number" from the trigger data.
Message Text: Write your auto-reply. You can personalize it using data from the trigger. For example:
Hi [Recipient Name from trigger], thanks for getting in touch with us! Where do you need help with Notifyer System? Feel free to check out our console at [your console link] or reply here with your question.
The system automatically pulls the recipient's name from their WhatsApp profile, making your automated message feel personal.
Personalizing With Dynamic Content
You can include:
- Recipient Name: Makes the message feel personal
- Their Original Message: Show you understood their inquiry
- Timestamp: Reference when they reached out
- Links: Direct them to relevant resources
- Next Steps: Clear instructions on what happens next
Step 5: Adding Filters for Specific Messages
This is where the magic happens. Instead of replying to every single message, you can set up intelligent filters to respond only to specific inquiries.
Why Use Filters?
Imagine you have a contact form on your website that sends pre-filled WhatsApp messages. These messages are always identical, like "Hi WhatsApp Build Team, I need help with your automation service." You want to auto-reply only to these website submissions, not to every customer message.
Setting Up Your Filter
- Between your trigger and reply modules, click the wrench icon
- Select "Set up a filter"
- Give it a descriptive name like "Website Contact Homepage"
Configuring Filter Conditions
Condition: Last Message Sent by User (from trigger data)
Operator: Equal to
Value: Your exact pre-filled message text
For example: "Hi WhatsApp Build Team, I need help with your automation service"
Now your automation will only trigger when it receives this exact message - perfect for website contact forms!
Multiple Filter Options
You can create filters based on:
Exact Text Match: Message equals specific text
Contains Keywords: Message contains certain words
Sender Information: From specific phone numbers or contacts
Time-Based: Only during certain hours or days
Message Type: Only text messages, or only images, etc.
Understanding Message Parameters
WhatsAble provides rich data about each message, which is incredibly useful for building sophisticated automations or AI-powered bots.
Available Parameters
Last Message from User: The most recent text they sent
Phone Number: Their WhatsApp number for replies
Recipient Name: Their name from their WhatsApp profile
Last Message We Sent: The previous message from your business (useful for context)
Conversation Paragraph: A complete history of the conversation with timestamps. Shows "User said this" then "Bot said this" at specific times. Perfect for giving context to AI systems.
Message Type: Identifies if it's text, image, audio, video, or document
Attachment URL: If they sent an image or file, this is where WhatsAble stores it temporarily
Last User Message Time: Timestamp of when they last contacted you
Last Bot Message Time: Timestamp of your last response
Note Fields: Two custom fields where you can save information about the conversation or contact
Labels: Tag conversations for organization
Schedule Messages: Set up delayed or scheduled responses
Using Parameters for AI Bots
If you're building AI-powered chatbots, the conversation paragraph is invaluable. It gives your AI complete context of the conversation history, allowing it to:
- Understand previous questions and answers
- Maintain conversation continuity
- Avoid repeating information
- Provide contextually relevant responses
Testing Your Automation
Before Going Live
- Click "Run once" at the bottom of your Make.com scenario
- Send a test message to your WhatsApp Business number
- Check if Make.com detects the message
- Verify the filter works correctly
- Confirm your auto-reply is sent
Activating Your Scenario
Once testing looks good:
- Click "Turn ON" at the bottom left
- Give your scenario a descriptive name (like "Auto-reply to Website Contacts")
- Set the scheduling to "Immediately as data arrives" for instant responses
- Save your scenario
Your automation is now live and will respond to incoming messages automatically!
Monitoring Performance
Check your Make.com dashboard regularly to see:
- How many messages triggered the scenario
- Which ones passed your filter
- Any errors or failed executions
- Response times
Advanced Use Cases
Multiple Auto-Replies for Different Inquiries
Create separate scenarios or add multiple filter paths for:
- Pricing questions → Auto-reply with pricing link
- Support requests → Auto-reply with support portal
- Sales inquiries → Auto-reply with booking calendar
- General questions → Auto-reply with FAQ link
Time-Based Responses
Add time filters to send different messages:
- Business hours: "We'll respond within 30 minutes"
- After hours: "We'll get back to you tomorrow morning"
- Weekends: "Our team returns Monday at 9 AM"
AI-Powered Responses
Connect Make.com to OpenAI or other AI services:
- Receive message in WhatsAble
- Pass conversation history to AI
- AI generates contextual response
- Send AI response back through WhatsAble
CRM Integration
Automatically log conversations to your CRM:
- Message comes in
- Auto-reply sends
- Contact details saved to CRM
- Task created for sales team follow-up
Multi-Language Support
Detect message language and respond accordingly:
- Use language detection service
- Route to appropriate response template
- Reply in customer's language
Best Practices
Writing Effective Auto-Replies
Be Clear and Helpful: Tell customers what to expect next
Keep It Concise: Mobile users appreciate brevity
Include Next Steps: Links, instructions, or timeframes
Sound Human: Avoid overly robotic language
Personalize: Use their name when possible
Set Expectations: Let them know when they'll hear from a human
Managing Customer Expectations
Always clarify that it's an automated message when appropriate. You can say something like: "This is an automated message to let you know we received your inquiry. Our team will respond personally within 24 hours."
Avoid Over-Automation
Not every message should get an auto-reply. Reserve automation for:
- Initial acknowledgments
- Common repetitive questions
- Out-of-office periods
- High-volume inquiry handling
For complex issues, personalized conversations, or sensitive topics, always involve a human team member.
Compliance and Privacy
WhatsApp Business Policies: Follow WhatsApp's messaging guidelines
GDPR Compliance: Handle customer data responsibly
Opt-Out Options: Provide a way to stop automated messages
Data Storage: Don't store sensitive information in plain text
Troubleshooting
Auto-Reply Not Sending
Check your filter conditions: Make sure the message matches exactly
Verify API key: Ensure it's correctly entered in Make.com
Scenario active? Confirm the scenario is turned ON
WhatsApp connection: Check if WhatsAble is still connected to your number
Wrong Message Being Sent
Review your message text field and dynamic content mappings. Make sure you're pulling the correct data from the trigger.
Filter Not Working
Text filters are case-sensitive and must match exactly. Check for extra spaces, capitalization, or punctuation differences.
Messages Delayed
Make.com processes scenarios based on your plan limits. Free plans have delays; paid plans offer instant processing.
Getting Help
If you encounter issues:
Contact WhatsAble Support: Reach out to team@whatsable.app for API-related questions
Make.com Community: Visit Make.com forums for scenario building help
Check Documentation: Review WhatsAble documentation for detailed API information
Conclusion
You've just learned how to create intelligent WhatsApp auto-replies using Make.com and WhatsAble Notifyer. This automation saves time, improves response rates, and ensures every customer inquiry gets acknowledged instantly.
What You've Accomplished
✅ Connected WhatsApp Business to Make.com via WhatsAble
✅ Created automatic response triggers for incoming messages
✅ Set up smart filters for specific message types
✅ Personalized auto-replies with customer data
✅ Automated website contact form responses
Next Steps
Expand Your Automation: Add more scenarios for different inquiry types
Try AI Integration: Connect OpenAI for intelligent responses
Monitor and Optimize: Track performance and refine your messages
Scale Your Communication: Handle more customers without adding staff
Ready to Automate?
Start building your WhatsApp automation today:
- Sign up for WhatsAble Notifyer to connect your WhatsApp Business account
- Create your free Make.com account and set up your first scenario
- Follow this tutorial and have auto-replies running in 15 minutes
- Need help? Contact our team at team@whatsable.app
Transform your customer communication with automated WhatsApp responses! 🚀
Frequently Asked Questions
Q: Will customers know it's an automated message?
A: Only if you tell them. However, it's good practice to mention "This is an automated confirmation" to set expectations.
Q: Can I use this for customer support?
A: Yes, for initial acknowledgments and common questions. Complex issues should still go to human agents.
Q: How many auto-replies can I set up?
A: Unlimited! Create as many scenarios as needed for different message types.
Q: Does this work with WhatsApp groups?
A: This tutorial focuses on one-on-one business messages. Group automation requires different configuration.
Q: What if I want to stop automation temporarily?
A: Simply turn OFF your Make.com scenario. Turn it back ON when ready.
Q: Can I see which messages got auto-replies?
A: Yes! Check your Make.com execution history and WhatsAble chat logs.
Q: Is there a message limit?
A: WhatsApp Business API has messaging limits based on your tier. WhatsAble and Make.com also have plan-based limits.
Q: Can I use this for marketing messages?
A: Only as replies to incoming messages. Proactive marketing messages require approved templates and opt-in.
Last Updated: January 2025 | Contact Support | WhatsAble Documentation
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